![]() ![]() Rapper.īut it has to get better, right? Well, is your idea of better “Control the World,” where 24kGoldn miserably whimpers about heartache on the most milquetoast guitar loop? Or maybe it’s Cordae’s lyrics on “Settle the Score,” which makes Porky Pig’s rap sound like that Big L and JAY-Z radio freestyle. There are some bizarre lines, too: “You better look at every shot like it’s your shot at freedom,” he raps. It’s unclear if he’s ever watched a game or if he prepared by repeating terms he heard in a Stephen A. Legend’s other track, “See Me Fly,” captures Chance the Rapper as he shoves a bunch of half-assed basketball references into his verse. I’m 95 percent sure if you play the track backward, it contains some sort of subliminal “Don’t cancel your HBO Max subscription” message. One is called “Crowd Go Crazy,” and it has this annoyingly bright instrumental that might remind you of the ending credits theme for a second-tier Disney Channel musical. John Legend, who hasn’t turned down a sponsorship since the W. Yes, all of your favorite brand ambassadors-oh, sorry, I mean artists-make appearances on the soundtrack. And, of course, the soundtrack is no different. And if you watch the movie trailer, you’ll notice that it doesn’t just feature Looney Tunes, but also characters from It, Mad Max, and A Clockwork Orange-you know, all the things kids love these days! It’s not an advertisement for shoes and cartoon rabbits, but the entire Warner Media library. This time, it stars LeBron James instead of Michael Jordan. ![]() Space Jam’s sequel, Space Jam: A New Legacy, is full-on #brandedcontent. ![]() Kelly’s “I Believe I Can Fly,” Seal’s “Fly Like an Eagle,” or Quad City DJ’s “Space Jam”? So many of the memories I, and many others, have for the movie are tied to those songs.īut, please, I beg you, put down the nostalgia goggles for a second. I wanted to wear their Tune Squad jerseys and to visit Moron Mountain, and the way the movie alternated between reality and the cartoon world blew my mind on endless Cartoon Network rewatches. I mean, c’mon, it had Michael Jordan and tons of other cool NBA players and Bugs Bunny and the whole gang. It was a success, so they were like, “I guess this should be a movie now.” It’s a franchise born out of real integrity, which is why it makes perfect sense to return in a 2021 landscape where the sole purpose of everything is to become a bullet point on some CEO’s letter to shareholders.Įven though Space Jam is an obvious hour-and-a-half commercial, if you’re of a certain age, like I am, the franchise reserves a warm place in your heart. Looney Tunes property could be made relevant to a new generation. Up next is 1996’s Space Jam, originally born out of a pair of commercials starring Michael Jordan and Bugs Bunny that were designed to sell shoes and market-test whether the Warner Bros. Anything in pop culture that has ever made a profit will inevitably be revived or reimagined or rebooted or remixed or whatever other word will convince you that the old nostalgic thing you love is now the new nostalgic thing you love. We are in the midst of IP hell, and every day there are fewer escape routes. ![]()
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